The Story

Dryshod is a new line of hard-working, durable, waterproof footwear. Tasked with sharing their story and increasing awareness about the new footwear Dryshod needed every marketing channel to tell their story, measure performance and increase sales even their print marketing.

The Solution

Dryshod was interested in using their already created digital content in as many areas as they could to continue telling their story. Using AVO to easily blend their print with their digital assets allowed their mailers, catalogs, and tradeshow material to become a measurable digital asset that built awareness of their products. Dryshod took advantage of Campaign Manager ease of use sharing their story on the majority of their print material.

The Result

Ultimately, AVO’s introduction to Dryshods catalogs and other print material significantly increased sales with minimal input. Dryshod also saw the effectiveness of their print material adding their AVO pixel to their website to track conversions. In the end, through the use of AVO tools, Dryshod was able to improve its cost per new acquired user and drove a 20% increase in sales.

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